Justine Armour takes the reins as 72andSunny launches global Creative Collective

Justine Armour has been named international Chief Creative Officer as 72andSunny launches its Creative Collective, an expansion of the agency’s global network. The Collective unites 72andSunny’s offices in Los Angeles, New York, Amsterdam, and Sydney with Forsman & Bodenfors’ Toronto and Singapore offices, which will now operate under the 72andSunny brand, while the European offices retain the Forsman & Bodenfors name.

Armour joined Forsman & Bodenfors as global CCO at the beginning of the year, prior to that Armour was a Partner and CCO at independent New York agency, FIG. She joined FIG from Grey New York where she was CCO, the only woman to hold the position in over 105 years. Prior to Grey she built a diverse portfolio across US agencies including 72andSunny and Wieden+Kennedy, and at Publicis Mojo and Saatchi & Saatchi in Australia. She began her career at McCann-Erickson Brisbane.

Recognised across every major global award show including Cannes Lions, D&AD, One Show, LIA’s and more, Armour has previously been named to Adweek’s Creative 100 list; listed by Campaign magazine as a US Female Frontier honouree and recognised as one of AdAge’s Leading Women. A champion of diversity, equity and purpose, Armour has spoken at numerous events including One Club Creative Summit, SXSW and TribecaX.

Additionally, the 72andSunny Creative Collective incorporates Canadian agency Bruce Mau Design and production company Hecho Studios, further strengthening 72andSunny’s creative and production capabilities across North America, Asia Pacific, and Europe.

The move is part of the agency’s strategy to deliver integrated creative, production, and technological solutions at scale for multinational clients, building on recent global appointments designed to elevate production expertise and innovation across markets.