Lonsdale Asia elevates Anjali Vasudevan to Strategy Director in Singapore

Independent, international branding and design agency Lonsdale has promoted Anjali Vasudevan to Strategy Director in its Singapore office.

This appointment recognises Vasudevan’s exceptional contribution to Lonsdale Asia’s growth since joining the agency in 2022, and reflects the group’s commitment to nurturing talent from within. She will lead strategy for the Singapore hub, partnering with clients across the APAC region to shape meaningful brand journeys and drive creative excellence.

Vasudevan has played a pivotal role in Lonsdale projects for local and global brands, including Ensure, Sengur beer in Mongolia, and Vaseline’s internationally awarded Transition Body Lotion, bringing strategic depth and cultural relevance to the work.

Bringing more than two decades of experience in advertising and design, Vasudevan began her career in India before relocating to Singapore in 2012, where she has worked with agencies including McCann, Design Bridge, Jones Knowles Ritchie, PI Global, and Bulletproof.

Vasudevan joins a diverse leadership team in Singapore, working alongside Managing Director Nadia Romanis and Executive Creative Director Muriel Schildknecht, as well as with Associate Creative Directors Christine Natalia and Katrina Crescenzo and Business Growth Director Tara Howard.

“Anjali’s promotion reflects not only her incredible talent and impact on our clients’ businesses, but also our ambition to grow a diverse and dynamic leadership team in Singapore and across our global network,” said Nadia Romanis, Managing Director of Lonsdale Asia. “Anjali’s strategic vision, cultural insight and ability to connect brands with people in authentic ways will be invaluable as we continue to expand into new markets in partnership with our Paris and New York hubs.”

Vasudevan says: “For me, strategy can unlock the magic in the spaces between a brand and its audience – with empathy, imagination and a strong point of view. In my new role at Lonsdale, I’m looking forward to working with the team to help more global and local brands connect meaningfully with their customers.”