Canon unveils Powershot V10 and EOS R50 V with campaign via Paradox Media and Balance

Canon has unveiled two new cameras, the Powershot V10 and the EOS R50 V, through a single campaign created in close collaboration between Paradox Media and Balance.

Paradox Media and Balance have been working closely together for years. For this campaign, Paradox Media led the conceptualization and planning, entrusting Balance with the majority of the visual creation. This included full pre-production, production, and post-production across an ambitious scope:

The campaign saw 7 films shot in just 3 days with 9 main video outputs delivered with full post.

The complete photoshoot alongside filming saw 3 dedicated crew units working simultaneously and 3 directors collaborating – one leading the hero film while two others directed the social content.

Despite unforeseen constraints, Vietnam became the ideal production hub. Clients and creatives flew in from across Asia, and the campaign ultimately demonstrated the country’s growing potential as a location for high-end production.

HaiHa Dang, ECD and Partner at Balance, said: “Our goal was to visually showcase both the Powershot V10 and the EOS R50 V under a single creative language — fresh, vibrant, and authentic. The Powershot V10 celebrates creators capturing life on the go, while the EOS R50 V targets those looking to elevate their craft. Working alongside Paradox Media allowed us to craft visuals that feel cinematic yet approachable, perfectly reflecting Canon’s vision for both cameras.”

Credits
Client: Canon Asia
Creative Agency: Paradox Media
Production / Post Production: Balance
Directors: Robin Mahieux (Hero Film), Boy & Too (Social Films)