Indonesian jeweller Frank & Co. presents ‘A Timeless Love’ via FCN Creative – MarsX
Frank & Co., Indonesia’s leading luxury jeweller, has teamed up with FCN Creative – MarsX to launch ‘A Timeless Love’, a celebration of love that grows stronger with time. Just as natural diamonds are formed over millions of years beneath the earth, true love deepens, becoming more meaningful and enduring. Unlike lab grown diamonds, a natural diamond carries the weight of history, making it not just a sparkle, but a legacy.
At the heart of the campaign is its manifesto, drawing a parallel between diamonds and love. It tells of pressure turning into something rare, journeys measured in lifetimes, and sparks that grow into lasting devotion. The message is clear: true beauty and enduring love are forged over time, not rushed.
The film translates these words into moments of beauty. Diamonds refract beams of light into endless colors, as if holding eternity within. A gentle embrace, a glance across a room, a hand quietly passed from one generation to the next, each frame suggests how love, like a diamond, becomes more radiant with every chapter of its story. Even the passage of time is captured through shifting light and fading petals, reminding us that love’s strength is revealed through its endurance.
The campaign unfolds through a cinematic film with a digital-first rollout, amplified by cinema and lifestyle channels:
• Digital & Online (Core): Short films, reels, and behind-the-scenes stories shared across YouTube, Instagram, and TikTok, bringing the narrative closer to today’s audiences.
• Cinema (Support): A cinematic cut shown in select theaters, amplifying the emotion of the story on the big screen.
• Print & Press: Lifestyle features where the manifesto is paired with striking campaign stills.
• On-Ground & In-Store: Boutique activations that let customers feel the brilliance and craftsmanship of Frank & co. firsthand.
Duration of the Campaign: A Timeless Love runs throughout this year, accompanying wedding seasons, anniversaries, and festive gifting moments.
Credits
Production House: Lynx Films
Director: Michael Sewandono
