Ogilvy Shanghai, BBDO China and Dentsu Inc. Tokyo win Gold Statues in LIA’s Design category
LIA’s Design jury, led by Thomas Mueller, Global Head of Design/Chief Design Officer, EMEA at Accenture Song, awarded Gold statues to Ogilvy Shanghai, BBDO China, and Dentsu Inc. Tokyo, alongside 4 Silver and 4 Bronze wins for Asia.
The Gold’s were awarded to: Ogilvy Shanghai for Viatris ‘Make Love Last,’ BBDO China for ‘The Harbin Back Rack Hack’ and Dentsu Inc. Tokyo for NIKKA WHISKY ‘No Labels.’
A Silver & Bronze went to Innocean Seoul’s Iljuk Bathhouse ‘Life-Saving Bathhouse’ and NNNNNNN Hong Kong for HSBC’s 160th Anniversary: ‘Rube Goldberg Machine.’
TBWA\Group China for Yangzhou Municipal Bureau of Culture, Radio, TV and Tourism’s The Yangzhou Qiao Bei Musical Suite and Dentsu Inc. Tokyo for VISIONGRAM each picked up Silver statues.
Ogilvy Hong Kong for Coca-Cola Year of the Snake (“Merch,” “Bus,” “Train,” “Street,” “Skate,” “Dress”); TBWA\Hakuhodo Tokyo for Nissan Motor Co., Ltd.’s Intelligent Puppet Iruyo round out the winners with Bronze’s
In total, the Design jury awarded a Grand LIA, 12 Gold, 17 Silver, and 25 Bronze statues, in addition to recognizing 10 Finalists. The Grand LIA went to FCB Chicago for its Caption with Intention campaign.
