Ogilvy Singapore’s ‘Vaseline Verified’ lands another Gold at LIA in Non-Traditional
October 4 2025, 11:26 am | | No Comments
Ogilvy Singapore’s Vaseline Verified has once again been recognized at LIA, this time winning Gold in the Non-Traditional category. Heralbony by Heralbony Morioka/Iwate, Japan, earned Silver.
The Non-Traditional category celebrates boundary-breaking, category-defying work that pushes the industry forward—ideas so fresh they defy conventional labels. This year, the jury awarded a Grand LIA, seven Gold, 14 Silver, and 13 Bronze statues, along with 16 Finalists. Publicis Conseil Paris captured the Grand LIA for its groundbreaking campaign Three Words created for AXA.
The jury was led by Jury President Marco Venturelli, Global CEO/CCO of Leo, CEO/CCO of Publicis Conseil, and CCO of Publicis Groupe France.
From Asia, BLKJ Havas Singapore and Ogilvy Sri Lanka were also recognized as Finalists.
