LIA Chinese Creativity Awards returns: ROCK YU Taipei, Kuaishou/TOPic & Loong, Leo Hong Kong and Ma’nifesto pick up Gold statues

First started in 2017, the LIA Chinese Creativity Awards returned in 2025. A total of 5 Gold, 15 Silver, 17 Bronze, and 15 Finalist were awarded this year. Among them, five outstanding entries were honored with the prestigious Gold Award, showcasing the best of Chinese-language creativity in storytelling, cultural insight, and innovative execution.

LIA Chinese Creativity celebrates world-class work conceived, written and produced solely in Chinese. Judged on-site in Las Vegas at the Encore Hotel by a high-caliber panel of top Chinese-speaking creatives, every entry is evaluated to the same international standards as the LIA global show.

Winners take home the coveted Red Statue, and their work also counts toward Campaign Brief Asia’s Creative Rankings, placing them firmly among the creative elite.

The Gold winners were:

Business Transformation / Emerging Technology
Kuaishou
“The Sign Language Livestreamer”
Agency: Kuaishou/TOPic & Loong

Online Film / Humour (Campaign)
The Anti-Grease
Agency: ROCK YU, Taipei

Online Film / Copywriting (Campaign)
A Pinch of Inspiration
Agency: ROCK YU Taipei

Online Film / Corporate & Social Responsibility (Campaign)
Re-righting History
Agency: Leo Hong Kong 

Branded Content / Documentary Short Film
To the Greatness of Her
Agency: Ma’nifesto

On the relaunched LIA Chinese Creativity Awards, LIA Chairperson Terry Savage, said: “I have been tracking the emergence of Chinese Creativity for some years and am happy that LIA Chinese Creativity Awards gives the opportunity to showcase the best work being produced in Chinese each year on the world stage”.