Coca-Cola and FVSE create a hyper-surreal soundscape of brain freeze
For Coca-Cola’s recent global campaign, ‘Sip Freeze Repeat’, created with Ogilvy, music and sound agency FVSE set out to explore the indescribable feeling of a brain freeze.
The result is an all-out sonic overload. A track that starts with an icy tingle — building and throbbing— until it cracks into a full-blown auditory freeze as the mind glitches itself out. Synths splintering into glass, bass dropping like ice hitting metal, and neurons lighting up in sync with that cold, delicious chaos.
Working alongside a dream team of collaborators, the campaign warps into seven hyper-surreal micro-universes — each one a different interpretation of that frigid rush of a brain freeze. Each track chases that impossible moment when everything locks up… then explodes.
A brain freeze for your ears. Freeze-seeking. Always chasing the rush. Every beat, Every drop, Every “Brrrrr 🥶”
Credits
Agency: Ogilvy
Creatives: Nikhil Panjwani, Tiago and Hugo
Production Company: Golden Wolf
