Flash Bomber serves up a winning launch with ‘The Banana Ad’ for Ace of Clubs Bangkok

Flash Bomber Bangkok has helped launch Ace of Clubs Bangkok, Thailand’s first full-service tennis community, with an idea that proves effective marketing begins with sharp cultural insight.

To introduce the club to a niche audience of tennis enthusiasts, the agency created The Banana Ad.

They transformed the banana, an essential part of every tennis player’s ritual, into a unique advertising medium. For players, the banana is more than just a snack; it’s a vital source of energy and focus during crucial moments of a match.

By tapping into this deep-seated habit, Flash Bomber bypassed traditional media entirely. Printing the club’s message, “A Court that plays beyond the game,” directly onto the fruit turned the bananas into perfectly targeted pieces of content.

This simple yet powerful execution demonstrates the true impact of subculture marketing—when an agency truly understands its audience’s rituals.

Credits
Agency: Flash Bomber
Executive Creative Director: Thanasorn Janekankit
General Manager: Sujira Srivarakiat
Creative Director: Rattasak Mututanondh
Art Director: Nittaya Chananukul
Copywriter: Rattasak Mututanondh
Account Executive: Kulsinee Thatinjan
Client: Ace of Clubs Bangkok