Cheil India and Samsung unveil ‘E-Mutant’ for International E-waste Day

Ever wondered what happens to old electronics tucked away in drawers at home? This International E-waste Day, Cheil India and Samsung present ‘E-Mutant’, a gripping digital film that exposes the hidden dangers of e-waste.

The film unfolds inside a home where long-forgotten gadgets begin to fuse and transform into a creature. Its face is an old computer monitor, its limbs are tangled wires, and its body is an old radio transistor. This eerie being serves as a living symbol of the electronic waste we neglect, showing how items once useful can become dangerous when ignored.

Through striking visuals, ‘E-Mutant’ delivers a powerful message about the importance of responsible e-waste disposal, urging viewers to take action and “defeat the mutant” lurking in their homes.

Credits
Agency: Cheil India
COO: Mandeep Sharma
Chief Creative Officer: Vikash Chemjong
Executive Creative Director: Tripti Surana
Account Management Team: Saurabh Singh, Kusum
Creative Team: S.V Srinath, Soumil Nigam, Angad Bhatia