Hall of Fame Awards 2025 opens for nominations celebrating “Legends Who Light the Way”
The Association of Advertising and Marketing Singapore (AAMS) announces the opening of nominations for the Hall of Fame Awards 2025. The nomination period runs from 13 October to 30 November 2025.
As the pinnacle of recognition in Singapore’s marketing and advertising community, the Hall of Fame Awards celebrates success and legacy. The theme, “Legends Who Light the Way”, pays tribute to trailblazers whose brilliance inspires and illuminates the path for other across the industry.
This year, the Hall of Fame Awards welcomes three distinguished industry leaders, Patrick Low, Founder of Goodfellas, as Chairperson, alongside Co-Chairpersons Jeslyn Tan, CEO of Ideation Studio, and Jian Yang, Managing Partner at Distilleri. Together, they bring decades of leadership across media, marketing, and brand strategy to the awards.
“The Hall of Fame Awards stand as the ultimate recognition of an individual’s achievements and lasting contributions to the advertising, media, and marketing industry. They represent the highest honour, awarded by peers to celebrate a career of influence, leadership, and excellence,” said Patrick Low, Chairperson.
Jeslyn Tan, Co-Chairperson, said: “I am inspired by the extraordinary talent and unwavering dedication within our community. The Hall of Fame Awards not only celebrate individual brilliance but also reflect the collective progress of the advertising, media, and marketing industry in terms of innovation, collaboration, and bold thinking.”
Jian Yang, Co-Chairperson, added: “The awards show honours the best of the best in our industry, and serves as a beacon to inspire individuals in the communications ecosystem to strive toward. Many award shows recognise work, but we also need to remember that we are primarily a people business, so let’s acknowledge the great people who made the great work happen.”
The 2025 edition introduces six new categories, providing comprehensive recognition across different dimensions of excellence and influence:
Lifetime Achievement
Creative Leader
Agency Leader
Marketing Leader
Marketing Innovator
Creative Economy Catalyst
The Hall of Fame Awards recognise professionals whose influence extends beyond individual achievement to mentorship, innovation, and industry advancement. The 2024 inductees included Advertising Visionary Tay Guan Hin, Media Mogul (Agency) Zachary Lim, Media Mogul (Platform) Dasheng Toh, Marketing Mastermind Alvin Neo, and Lifetime Achievement Award recipient Patrick Low – leaders whose contributions have defined Singapore’s advertising and marketing landscape.
Inductees to the Hall of Fame Awards 2025 will be celebrated on 14 January 2026 during the Singapore AdMarCom Festival 2026, alongside the Singapore Media Marketing Awards (SMMA) ceremony. The festival continues with the Creative Circle Awards (GONG) and Crowbar Awards on 30 January 2026.
Marketing professionals working within Singapore-based organisations can now submit nominations for the Hall of Fame Awards 2025 before 30 November 2025. Both self-nominations and peer nominations are encouraged from agency and brand professionals who wish to honour the senior leaders and mentors who have supported their growth throughout the years.
Key dates:
Nomination Period: 13 October to 30 November 2025
Awards Ceremony: 14 January 2026 at Singapore AdMarCom Festival
For more information about eligibility, categories, and nomination guidelines, click here.