Talented India’s latest campaign positions Mohey as India’s destination for vibrant colours

Talented India has created a new campaign for Mohey, titled ‘Mohey Rang Do…’, which paints the town in hundreds of shades and sets a new benchmark for fashion storytelling. Designed to stand out in a crowded category, the campaign places colour at the heart of its narrative, appearing on billboards across 15 states, in over 150 stores, and across social media.

At the heart of Mohey Rang Do… lies a simple yet powerful insight: for today’s discerning woman, colour isn’t just a choice — it’s self-expression. Recognising that freedom of choice drives modern purchase behaviour, Talented turned colour from a creative idea into a strategic lens. By moving beyond the expected bridal reds and festive greens, Mohey positioned itself as India’s ultimate vibrant fashion destination, with a palette that flows from timeless classics like Coral Pink and Midnight Blue to contemporary tones like Dusty Cerulean and Misty Green.

Tanima Kohli and Shania Pereira, Creatives at Talented, said: “Fashion campaigns often look alike. With Mohey Rang Do…, we wanted to break that monotony by letting Mohey’s true strength shine — its colours. By putting the brand name directly into the campaign line, we showcased ensembles in a way that was both unique and instantly ownable. The Pantone card became our visual device, giving the campaign a distinctive design language. More than anything, we wanted audiences to feel: if you can think of a shade, Mohey has it.”

Manish Chaturvedi, Photographer, said: “Photographing Mohey Rang Do… felt like witnessing a Pantone deck come alive, not on paper, but in flowing fabric. We built the set with deliberate neutrality and kept the lighting meticulously consistent to eliminate colour cast.”

The campaign positions the brand not as one chasing fleeting trends, but as one creating a timeless language of colour. Every execution puts colour unapologetically at the centre – abundant, celebratory, and expressive of identity. With Mohey Rang Do…, the brand invites India to celebrate every shade of who they are, reaffirming that in the world of festive fashion, no one owns colour like Mohey does.