Absolut Vodka & SPRITE launches in Singapore celebrating life’s spontaneous moments
Absolut Vodka has introduced its latest alcoholic ready-to-drink (ARTD) cocktail in Singapore. Absolut Vodka & SPRITE celebrates spontaneity, making it easy to enjoy rooftop chill-outs or casual weekend hangouts—no wristbands, dress codes, or formal invitations required.
Uniting two iconic global brands, the new pre-mixed cocktail is made with the perfect mix of Absolut Vodka’s full-bodied, smooth character with the highly refreshing lemon and lime flavour of SPRITE. Truly, the perfect blend of premium quality and refreshing taste has arrived.
Rocko Ogsimer, Frontline Marketing Director, ARTD in ASEAN, Coca-Cola, said: “In a city that is so fast-paced and never stops planning, Absolut Vodka & SPRITE encourages Singaporeans to relish and celebrate life’s unplanned moments. We’re thrilled to bring the ‘Planned for the Unplanned’ campaign to life, offering our adult consumers a unique and interactive experience. We hope that our consumers across Singapore will be inspired to embrace the unexpected and spark spontaneous gatherings with friends throughout the season and beyond.”
This innovative new beverage brings together the smooth sophistication of Absolut Vodka with the refreshing crisp, lemon-lime zest of SPRITE. Conveniently pre-mixed and packaged in a sleek 250mL can with a 5% ABV, it’s designed for those spontaneous moments and social gatherings, ensuring you’re always ready to enjoy a perfectly balanced cocktail.
The Absolut Vodka & SPRITE Ready-To-Drink Cocktail is exclusively available in select 7-Eleven stores nationwide. Clear responsibility symbols on the cans indicate that the drink is to be enjoyed only by consumers of legal purchasing age. Both The Coca-Cola Company and Pernod Ricard are committed to adhering to responsible marketing practices.
Whether planning a gathering or embracing an unplanned moment, the Absolut Vodka & SPRITE Ready-To-Drink Cocktail offers the perfect blend of premium taste and convenience.
