Bestads Best TV of the Week: Uber’s ‘In Good Time’ via Mother New York

Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director or team. This week’s TV spot is Uber’s ‘In Good Time’ via Mother New York.

The film was selected by this week’s guest judge Josephine Wallin Ankarstrand, Creative Director at NORD DDB, Stockholm.

“What a sweet story about how important the minutes are,” says Josephine. “And they really picked up on how you always stare at how long it is until your car arrives. The film reminds us how important it is to make the most of our extra minutes in life.”

Uber has turned its sights on the suburbs with its new brand campaign created in partnership with Mother New York. ‘There Are Drivers In Your Area’ is rooted in authentic, everyday suburban experiences to tackle the challenge of making Uber relevant to the American neighbourhoods synonymous with car culture. This campaign aims to show suburban consumers that available and reliable rides are closer than they think, while focusing on real, meaningful moments where Uber can make life easier. From heading to the airport, going out with friends, coordinating various activities, or dealing with an unexpected car breakdown, ‘There Are Drivers In Your Area’ reflects Uber’s commitment to being a dependable part of everyday life. The campaign rollout includes aerial, dynamic, social, audio, and traditional OOH, unique :15s suburb short films (Airport Dad, Clock, Tired Dog), and the anthemic long form film, In Good Time, all directed by Michael Spiccia of MJZ.

VIEW THE SPOT

Click here to read Josephine’s full review.

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