Monks Singapore wins NCS brand and web mandate for Asia-Pacific

NCS, a Singapore-headquartered leader in technology services, has appointed S4 Capital’s purely digital, data-driven, unitary operating brand Monks in Singapore as its official brand and web agency of record.

This strategic collaboration marks a pivotal moment for NCS, signalling an ambitious drive to solidify its position as a transformative leader in technology services across the Asia-Pacific region (APAC). Monks, celebrated for its unique, data-driven, and culturally relevant approach to B2B brand building, will be instrumental in shaping the next phase of NCS’s brand growth across the region

With a proud heritage interwoven with Singapore’s Smart Nation development for over four decades, NCS is now poised to redefine technology services in APAC, and Monks’ scale and expertise will be the catalyst for this vision.

“As NCS accelerates its growth and expands its footprint across APAC, a strong and clear brand identity is more critical than ever,” said Howie Lau, Chief Corporate Development and Synergy Officer. “Monks’ proven ability to craft impactful B2B brands, deep understanding of the digital and tech ecosystem, and commitment to ‘making extraordinary happen’ align perfectly with our vision.”

The partnership will focus on elevating NCS’s brand regionally and significantly expanding its market presence in key geographies to meet the region’s growing demand for technology services, particularly AI-led and Digital Resilience solutions.

“Our team is committed to aligning with NCS’s goals and supporting their transformation through strategic, impactful strategies and campaigns that will resonate across APAC,” added Munas van Boonstra, Managing Director, Southeast Asia at Monks. “We see a unique opportunity to build on the already strong NCS brand, evolving it to define new benchmarks for innovation and digital transformation across the region.”

Monks Singapore will leverage its expertise in B2B and digital-first experiences to ensure NCS’s powerful innovation stories are strategically communicated and amplified, inspiring clients, employees, and the broader community.

“This partnership represents a remarkable opportunity to build on NCS’s incredible legacy of innovation and propel them into their next horizon of growth,” commented Yasmine Mansour, Head of Growth, Southeast Asia at Monks. “As NCS expands across APAC, our collaboration is a pivotal moment for Monks, showcasing our proven ability to help global B2B powerhouses unlock their full potential. We are enthusiastic about embarking on this journey with NCS.”

The partnership has already come to life at its flagship forum, NCS Impact 2025. Over 1,600 business leaders and tech practitioners from across Asia Pacific gathered on July 10th to experience demo showcases of cutting-edge innovation, expert panels and keynote speeches by NCS leadership. The event also saw the launch of a new thought-leadership programme created in collaboration with Monks, New Horizon: the era of AI.

“We are excited to work on such an incredible company, a force behind Singapore and its enterprises,” said Joao Flores, Chief Creative Officer APAC at Monks. “We are all committed to bringing the highest global standards for innovation and supporting the growth and scale of the NCS brand into this exciting new horizon.”