HKTVmall simplifies rebates with new “CASHBACK 篤篤賺” campaign via Omelette Digital
When entertainment icons Dodo Cheng and Dayo Wong meet CASHBACK, it’s not just a reunion — it’s a show. HKTVmall, Hong Kong’s leading online shopping and lifestyle platform, has launched a new CASHBACK 篤篤賺campaign, 「篤篤賺，回贈就係咁簡單」, created in partnership with Omelette Digital, the local boutique creative agency behind the concept.
The campaign turns the complex world of rebates into a simple, culturally playful three-step journey:
「篤」- tap into HKTVmall CASHBACK篤篤賺;
「篤」- tap into your preferred online travel booking platform such as Trip.com, Klook, Agoda, Hotels.com and etc;
「賺」- earn Mall Dollar rebates.
Together, “篤篤賺” playfully mirrors “篤篤撐” — the rhythmic beat of Cantonese opera, striking a perfect chord between modern convenience and traditional flair.
Adding to the excitement, the campaign marks the highly anticipated reunion of Dodo Cheng and Dayo Wong, two of Hong Kong’s most iconic entertainers who haven’t collaborated on-screen in over two decades. In the hero film, Dayo, dressed as a flamboyant Cantonese opera performer, draws Dodo into his theatrical world to demonstrate just how effortless CASHBACK can be: 篤篤賺 — just tap, tap, earn.
To honour the authenticity of the craft, HKTVmall enlisted Mr. Sun Kim-long, one of Cantonese opera’s most respected performers, producers, and playwrights, as artistic consultant for the campaign.
“CASHBACK 篤篤賺 should feel like a win, not a chore,” said Jessie Cheng, Associate Director of Corporate Communications at HKTV. “With 篤篤賺, we wanted to make CASHBACK so simple — and so unmistakably local — that everyone can feel the joy of earning while they spend.”
“Cantonese opera isn’t the first thing that comes to mind when you think about CASHBACK, and that’s exactly why we leaned into it,” added Andrea Choi, Creative Director at Omelette Digital. “The contrast between something so traditional and something so digital gave the idea its spark, turning a simple message into something fresh, funny, and impossible to miss.”
Beyond the screen, the campaign takes over the city with bold out-of-home takeovers — from a full Causeway Bay and Tsim Sha Tsui MTR Zone Domination to MTR Trackside dominations across 36 stations, painting Hong Kong with the distinctive energy of 篤篤賺.
Running from October 24th, the integrated campaign spans TV, online video, social media, and OOH, reminding Hongkongers that earning rebates can be as easy — and as entertaining — as 篤篤賺.
