BLKJ Havas Singapore and Brewlander turn AI into the ultimate craft beer ad tool
For decades, beer ads have belonged to the big guys, million-dollar productions, glossy beaches and celebrity cameos that cost more than a craft brewery makes in a year. For independent brewers like Brewlander, it was never a fair fight. Until now.
With the rise of text-to-video AI like Sora and Qwen 2.5, the rules have changed. Today, anyone with a keyboard can make an epic film without spending a cent. So Brewlander partnered with BLKJ Havas to do just that.
To show how Brewlander is the beer that invests in the beer, the brand didn’t film commercials, it printed them. Posters, billboards, magazines, all featuring detailed AI prompts that anyone could type in to instantly generate over-the-top beer ads. The kind of ads independent brewers were never supposed to afford.
Examples included:
“Surfers ride black sea horses through an underwater world of neon coral reefs, past glowing jellyfish, raising their ice-cold Brewlanders.”
“A colossal Brewlander bottle floats in a galaxy of bubble-planets and star-balls.”
To make it even more rewarding, fans who generated their own Brewlander ads received exclusive discounts on the beer.
At the end of the day, the message was clear: Brewlander doesn’t invest in million-dollar commercials, it invests in what matters: the beer itself.
