Experiential marketing agency Verve launches new Singapore office

Verve The Live Agency, an award-winning experiential marketing agency and certified B Corp, has opened a new office in Singapore, marking a significant milestone in the agency’s global expansion.

The Singapore opening extends Verve’s presence into Asia, joining its existing network of offices in Dublin, London, and Amsterdam.

It will be led by Michael Pring, Country Head, Singapore and Global Client & Development Director, with support from Verve’s global leadership team, including Founder Ronan Traynor, COO Barry Muldowney, and Group Creative Director Mike Kettles.

The move comes as global brands increasingly look to deliver connected live experiences across regions. Verve’s Singapore launch positions the agency to serve both existing international clients and regional brands, offering its full suite of services spanning Event Management, Sponsorship Activation, and Brand Experience.

Michael Pring, Country Head, Verve Singapore, said: “Singapore has become one of the world’s most dynamic hubs for global business and live experience, and it’s clear there’s a huge opportunity to bring Verve’s creative energy, sustainability focus, and collaborative approach to brands across the region.”

Founded in Dublin over 30 years ago, Verve has grown into Ireland’s largest experiential and brand activation agency, now operating across Europe and Asia. The agency works with a roster of global clients, including Diageo, Coca-Cola, Google, TikTok, LinkedIn, Intel, BMW, Jaguar Land Rover, Deloitte, AbbVie, Smurfit WestRock, and Universal Pictures.

Barry Muldowney, Verve’s Chief Operating Officer, said: “This move comes after a hugely successful period where we’ve grown our international client relationships and seen our work recognised with some of the industry’s top accolades.”

As part of The Opus Group, a network of over 600 people across Opus Agency, MAS, and Verve, the Singapore launch strengthens the group’s ability to deliver connected brand experiences worldwide.

Ronan Traynor, Founder of Verve, said: “Opening our dedicated office in Singapore is a natural next step for Verve and a sign of our continued momentum. Being in Singapore allows us to better collaborate across time zones and deliver for clients wherever and whenever they need us. It also gives our people new opportunities to work and create at a global scale.”

Verve’s commitment to creativity, sustainability, and culture runs through everything it does. The agency is a B Corp and holds ISO 20121 and ISO 14001 certifications, demonstrating its dedication to responsible event management. It has been named a Great Place to Work 2025, won Campaign’s Experience Awards 2025 for Best Event Team, and is nominated for seven categories in The Drum Festival Awards 2025.

The Singapore team brings Verve’s trademark culture to Asia, combining strategic thinking with bold creativity and flawless delivery. Recent highlights include Google’s marquee exhibition experience at World Summit AI 2025 in Amsterdam, activation of the Guinness Men’s and Women’s Six Nations Championship rugby across fan zones, media moments, VIP experiences and the ever-popular Coca-Cola Christmas Truck Experience, a festive favourite.