Flash Bomber Bangkok + Dutch Mill DR-1 deliver probiotics after dark with The Overtime Sampling
Flash Bomber Bangkok, together with Dutch Mill DR-1, has reimagined product sampling with The Overtime Sampling, a bold idea that turns traditional sampling completely on its head.
While most brands hand out samples during the day, Dutch Mill DR-1, a probiotic drink formulated to help rebalance the gut microbiome of Thai people, was shared with those who are still working when the world is asleep. From 10 PM until late at night, the team reached out to night-shift workers, late-night creatives, and dedicated professionals who continue to push through after hours, representing the true overtime warriors.
These are the people whose lifestyles often disrupt their gut microbiome because of insufficient rest and irregular meals, and they are exactly the ones Dutch Mill DR-1 was created for.
Through this campaign, Dutch Mill DR-1 wanted to remind them that while they take care of their work, Dutch Mill DR-1 takes care of their gut microbiome and helps restore balance where it is needed most.
Credit
Advertising Agency: FLASH BOMBER
Advertiser: Dutch Mill Co., Ltd.
Brand: Dutch Mill DR-1
Chief Creative Officer: Thanasorn Janekankit
Creative Director: Supachai Limvutivong
Copywriter: Jiratchaya Thongprasert / Supachai Limvutivong
Senior Art Director: Nattakit Satitviboon
General Manager: Sujira Srivarakiat
Account Manager: Nachan Neanchaleay
Project Director: Nutcha Mauthorn
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