Bandhan Mutual Fund and Grey India simplify investing with new ‘Copy Paste’ film

Bandhan Mutual Fund has launched a new film aimed at young professionals who often feel uncertain or intimidated by investing. Created by Grey India, the investor awareness campaign titled ‘Copy Paste’ delivers a straightforward message: investing in Index Funds can be as simple as copy and paste.

Index funds essentially track a particular Index market, offering diversification, simplicity, and low costs, while eliminating much of the uncertainty typically associated with investing.

The film highlights how investing can be effortless, through the story of a 28-year-old who overcomes indecision with one simple mantra: Copy Paste.

Vishal Kapoor, CEO, Bandhan AMC, said: “Investing often stalls due to indecision, not a lack of funds. Investors need a confident, low-decision way to participate. That’s where index funds help. They follow a proven path, keeping investing simple, diversified and cost-efficient.. Our “Copy-Paste” campaign shows how investors can easily adopt this smart, tested strategy.”

Harsh Kapadia, CCO of Grey India, added: “We came up with the visual metaphor of copy-paste to show that investing in index funds doesn’t have to be complicated. It’s a compelling way to both engage and educate today’s audiences.”

With a clever blend of simplicity and humour, the campaign makes investing feel easy and approachable.