Merino Laminates and Lowe Lintas invite India to look up with The Grande Collection launch
Merino Laminates, one of India’s top surface solution companies, has teamed up with Lowe Lintas India to introduce its latest innovation, “The Grande Collection.” Designed to redefine spatial aesthetics, the collection stands out with its 10 feet of uninterrupted laminate, merging flawless design with functional brilliance.
With Grande, Merino takes a bold step forward in both form and finish – creating surfaces that aren’t just bigger, but bolder, better, and unmistakably beautiful. Crafted to make a statement, the collection inspires architects, designers, and homeowners alike to look up and reimagine what a seamless surface can be.
Parveen Gupta, Chief Marketing Officer, Merino Industries, said: “Grande by Merino Laminates is India’s first exclusive 10-ft designer laminate collection, crafted to meet the demand from today’s consumers who seek seamless and premium interior solutions. This collection enables ceiling-to-floor seamless finish – ideal for wardrobes, wall paneling, and large interior spaces. This launch reflects our commitment to bringing innovative solutions that enhance modern living spaces.”
The Grande Collection campaign exemplifies Merino’s commitment to pushing design boundaries and elevating everyday spaces through innovation and artistry.
Vasudha Misra, President, Lowe Lintas North, added: “The brief gave us a genuine reason to look up. The product insight was so clear, it practically guided us. What followed was a collaboration filled with encouragement and trust, nurtured by the Merino brand team and brought alive with sleek production and craft from the directors. The result? Work that made us all look up, and smile, together.”
The launch is supported by a 360° campaign spanning digital, CTV, OTT, and social platforms, along with experiential activations at retail touchpoints.
Credits
Brand – Merino
Brand Team – Parveen Gupta, Gurtej Singh Chopra
Agency – Lowe Lintas
Creative – Prateek Bhardwaj, Vasudha Misra, Aritra Chaudhuri, Nishit Shankar, Samriddhi Shah, Akash Kumar
Account Management – Sunil Manhas, Zorawar Singh Dhillon
Planning – Anurag Prasad, Ankit Mathur
Production House – SUPRVLLN films
Director – Chalees Chor
Register for FREE HERE and receive the Campaign Brief Asia Daily Bulletin and/or the global Best Ads Best of the Week Bulletin
