Taiba showcases ‘The Charm of Welcome’ in new film from Brand Lounge and electriclime°
Brand Lounge and production house electriclime° have teamed up for a heartwarming film for Taiba. From director Dania Bdeir, ‘The Charm Of Welcome’ film serves as a cinematic expression of the real estate’s transformation: a visual manifesto for the new era.
Taiba is a powerhouse in Saudi Arabia’s real estate and hospitality sectors, and the purpose of the campaign is one that shifts the company from building properties to transforming human experiences.
Every hotel, residence, and destination becomes more than a physical space; it becomes an invitation to belong, to connect, and to feel the generosity of Saudi culture.
Driven by the belief that hospitality is a way of life, not just a service, Taiba transforms spaces so that people can indulge in the soul of Saudi welcome, always defined by purpose, cultural pride, and its enduring signature: ‘The Charm of Welcome’.
Produced by electriclime° Dubai, Award-winning and Oscar-shortlisted filmmaker Dania Bdeir takes the helm of the cinematic film.
The Lebanese writer and director is celebrated for her poignant storytelling and visually compelling narratives, which she brings to this project.
Credits
Client | Taiba
VP, Marketing and Communications: Hamad Alsalman
Senior Marketing Communications Manager: Mashael Alnosayan
Senior Specialist: Hamoud Alohali
Agency | Brand Lounge
Head Of Design & Creative Impact:Mo Saad
Design Director: Hammad Qadir Sheikh
Production Company | electriclime°
Director: Dania Bdeir
DOP: Eyad AlShaar
Photographer: Sabrina Rynas
EP: Jumana Radi
EP: Layal Mooti
Producer: Luke Morcos
1st AD: Patrik Farra
Production Manager: Karim Chamaa
Production Coordinator: Malak Edris
Production Assistants: Anastasiia Zatsepina/ /Vrinda Purohit/ Farah Khaled/ Evelyn Rodrigues
1st AC: Ghattas Antoury
2nd AC: Joseph Boulos
DIT: Asker Afaunov
Print Production Coordinator: Nikhil Asani
BTS Videographer: Abdul Samad
Gaffer: Muhammed Rizwan
Best Boy: Umer Malik
Sparks: ℅ Gamma
Best Boy Grip: ℅ Gamma
Art Director: Ran Chaoul
Props Master: Michael Coja
Wardrobe Stylist: Fabiana Lolli
HMU: Baraa Imad
Unit Manager & Team: Siranka Jalayal + ℅ Leon Events
Catering: Let’s Eat
Casting Coordinator: Malaz Abdelfadel
Cast: ℅ Mixfame
Editor: Cherine Debs
Colorist: Adrià Porta Carrilero
Sound Designer: Fadi Tabbal, Tunefork Studios
Online Editor: Elias Chahine, Redhat Studios
Script/Arabic Linguist/Arabic VO: Ahmad Kaabour
Saudi VO: Mindloop Studios
Post Producer: Razan Hamdan
