Manisha Sain appointed as new National Planning Director for FCB Ulka India

FCB Ulka, part of FCB India, has appointed Manisha Sain as National Planning Director. A planner with the soul of a researcher, she brings over 15 years of experience uncovering deep human insights and translating them into impactful brand strategies.

Sain has played a key role in shaping distinctive and disruptive brand narratives for Ariel, Sebamed, Visa, Johnson’s Baby, Symphony Air Coolers, Rio Sanitary Pads, Danone Toddler Nutrition, and Crompton, among others.

Her work has been consistently recognised for both its strategic sharpness and real-world effectiveness, winning top honours at APAC Effies, Cannes Lions, India Effies, and Jay Chiat Awards. Sain was also ranked among the Top 10 Planning Directors globally by The Big Won report – a testament to her impact and influence in strategic planning.

Kulvinder Ahluwalia, CEO, FCB Ulka, said, “Manisha’s blend of analytical rigour and creative instinct makes her a powerful addition to our planning leadership. Her proven ability to connect brand truth with consumer culture will be instrumental as we continue to strengthen FCB Ulka’s strategic backbone and build brands that stand the test of time.”

“Rarely does one get a chance to be part of a business built on strong relationships that withstand the test of time, and brands that have been part of every Indian’s childhood. I’m excited to join the journey of evolution for some of the country’s most iconic brands — and to create work that truly works for consumers embracing new, disruptive behaviours,” added Sain.