Havas Ortega named Media Agency of the Year at the 2025 MSAP ICE Awards
Havas Ortega has been awarded Media Agency of the Year at the 2025 ICE Awards, the culminating showcase event of Synergia, the Media Congress of the Media Specialists Association of the Philippines (MSAP). Held recently at SPACE, Ayala ONE, the ceremony honored the country’s most impactful media campaigns.
The ICE Awards—symbolizing Innovation, Creativity, and Effectiveness—recognize the Philippine media industry’s most powerful work across strategy, insight, creativity, and performance. Each year, the award-giving body highlights campaigns that set bold standards and deliver measurable impact.
This year, Havas Ortega achieved one of its strongest performances to date, taking home a total of 31 awards. This includes 1 Gold, 7 Silver, and 20 Bronze metals, complemented by three major distinctions:
• Media Agency of the Year
• Best in Creative Media
• Best in Insight
These recognitions affirm the agency’s comprehensive strength—from strategy and creativity to execution and performance—across a wide range of media disciplines.
Leading the wins was the Gold Award for Spark! Philippines’ “The KITA Initiative” in the Multimedia Category. Purpose-led and insight-driven, the campaign demonstrated how culture, creativity, and community engagement can deliver meaningful brand impact.
Jos Ortega, Chief Executive Officer of Havas Ortega, said: “Our team moves with a spirit that values courage, imagination, and a deep feel for culture. We make work that makes the world. This recognition affirms the way we shape ideas that serve clients and communities with real energy and it inspires us to raise the bar again and again.”
Havas Ortega also secured wins for 14 different brands, reflecting consistency and excellence across industries including aviation, finance, education, FMCG, hospitality, pharmaceuticals, retail, and advocacy. This breadth of recognition underscores the agency’s ability to deliver meaningful outcomes regardless of category or complexity.
Looking to the future, Jay Lim, Chief Operating Officer of Havas Media Network, highlighted the agency’s evolving data and AI capabilities: “This award affirms the rigor of our performance and the ambition that drives our approach. We are rolling out Havas Converged.AI across our operation, powered by humans and supercharged by data, tech, and AI. With powerhouse talents now on board, we are ready to channel this momentum into greater growth for our clients and our business.”
With 31 total distinctions, Havas Ortega’s performance signals an agency operating with momentum—fueled by strong insights, cultural fluency, advanced data-led tools, and a meaningful approach to creativity and performance.
As the agency moves into 2026, it continues to focus on delivering integrated, insight-powered, and culturally resonant media solutions that help brands grow in a rapidly evolving landscape.