Our LEGO Agency Shanghai brings love to life with playful LEGO ‘Hearts Squad’

The winter holiday is all about expressing love, but saying it out loud isn’t exactly everyone’s forte. Luckily, Our LEGO Agency Shanghai, along with people’s hands, creativity, and a little LEGO magic, is here to help us share heartfelt messages.

Meet the LEGO Hearts squad, a quirky, charming crew of LEGO Heart People with a pop-rock beat you won’t get out of your head. Each Heart Person has their own vibe and their own way of showing love, just like us. So… which one are you?

Grab a drink, follow their rhythm, and build your own LEGO Heart People. Let your love grow arms and legs… and run straight to the ones you care about.

Credits
Creative Director: Ken Lu
Assoc Creative Director: Shuang Sun
Art Director: Jace Wang
Copywriter: Momo Jiang
Copywriter: Berry Zhu
Copywriter: Lige Sun
Project Manager: Karen Lin
Director: Steven Chen
Executive Producer: Star
Composer: Chris
Lyrics by: Berry Zhu, Momo Jiang
Mix: Mix
Executive Director: Niki
Storyboard Artist: Su Liu
GGI STUDIO: LTBX
Character Animator: Steven Chen
Lighting Artist: Bruce
Asset Cleanup Artist: Ge Yang
Editor: Max
Colorist: HM
Production: SGA