Snack Jack Ring Films by Choojai & Friends turn the generation gap into shared family moments

December 10 2025, 10:51 am | BY Adam Shaw | No Comments

Today, kids’ attachment to games and social media poses a major challenge for many parents. To address this, Snack Jack invited parents to step into their children’s world through the “Snack Jack Ring” film series, a heartfelt campaign created by Choojai and Friends Thailand in collaboration with production house Suneta House that explores the power of connection in the digital age.

 

The series follows a mother who warps into her son’s gaming world and a father who enters his daughter’s social-media universe. Through these journeys, the parents begin to truly understand their children, and ultimately, everyone becomes part of the same circle.

The campaign coincides with the launch of “Snack Jack Ring”, the brand’s first-ever pea-based crispy snack in a circular ring shape, inviting families to come together, share, and connect – on screen and at the snack table.


Credits
Client: Snack Jack
Creative Agency: Choojai & Friends
Executive Creative Director: Prasit Vitayasamrit (Meng), Phairat Uaphadunglert (Pao), Komsan Wattanavanitchakorn (Gift)
Associate Creative Director: Pannwit Sae-Ngow (Bomb), Kullawat Srikrisanapol (Jai)
Art Director: Kullawat Srikrisanapol (Jai), Manosh Ketphet (J)
Copywriter: Pannawit Sae-Ngow (Bomb)
Account Manager: Naruporn Kalayanalarp (Bua), Panpailin Netpech (Lookpud)
Account Director: Oracha Chinsawatpun (Nui)
Production House: Suneta House
Producer Agency: Chainarong Wattanathanankun (Chang)
Director: Teerapol Suneta (Ae)
Assistant Director: Napat Vorasuk (Pete)
2nd Assistant Director: Kittikhun Jongkraiwut (Best)
Producer: Chanapa Ployarunrung (Jote)
Production Manager: Warawan Laksanarom (Fame)
Cinematographer: Chalongwut Chorruangsak (Joe)
Gaffer: Chollakit Ruensuk (Ron)
Sound: Anuparp Suriyathon (Boat)
Art Director: Pornchai Cheeranoon (Aof)
Casting: Narissara Makmane (Por)
Effect Team: The Rig
Make up: Pinraya Pramual (Tar)
Location: Jirawat Santaratchai (Oh)
Editor: Sarawut Kaweethammawong (Lar)
Telecine: Nattacha Khajornkiatsakul (On)
VTR: (Positive4) Thannawit Jiasuppibul (Mek)
Sound Mix: (Sound Space) Danai Suthamcharee (Nai)

 

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Snack Jack Ring Films by Choojai & Friends turn the generation gap into shared family moments Snack Jack Ring Films by Choojai & Friends turn the generation gap into shared family moments