Chariot Agency and DTT show Malaysians how simple paying abroad can be with DuitNow QR
Payments Network Malaysia (PayNet) has launched a series of films for DuitNow QR’s cross-border feature, created via Chariot Agency and produced by Directors Think Tank. The campaign positions the feature as the easiest way for Malaysians to pay in Thailand, Singapore, Cambodia and Indonesia using the same banking or e-wallet apps they already use at home.
The brief behind the work is blunt about the business task: grow awareness and usage of Cross-Border QR and normalise scanning overseas, not just domestically.
The problem the campaign sets out to fix is a deeply imprinted travel habit. Even frequent travellers revert to cash and cards once they leave Malaysia, because those options feel fail-safe. Cash is held as a safety net “when tech might not be reliable,” and cards are viewed as a protective buffer thanks to chargebacks and fraud safeguards.
The strategy is to meet that hesitancy with familiarity: same app, same flow, just in another country. Transactions run through the user’s bank app with bank-backed security; access is protected by screen-lock, PIN and biometrics, and users can set daily transaction limits for extra control.
Directed by Gavin Simpson, each spot uses a fast visual metaphor: a Malaysian traveller is dressed for holiday; the moment they pay with DuitNow QR, their outfit flips into Malaysian ethnic wear.
“We wanted a human, memorable way to convey that feeling of familiarity,” said Christyna Fong, Creative Director at Chariot. “The wardrobe shift is a simple analogy. No long explanations, just a clear signal that paying abroad can feel as easy as it does in Malaysia.”
While this is a feature push for DuitNow QR, PayNet’s “mother brand” ambition is larger: build confidence now so that scanning abroad becomes as reflexive as it is in Malaysia, and in doing so reinforce PayNet’s role as the national enabler of seamless, secure digital payments that travel with Malaysians. In short: normalise the behaviour, then scale it.