AAMS names finalists for the Gong, Singapore Media Marketing Awards + The Crowbar Awards
The Association of Advertising & Marketing Singapore (AAMS) has announces the finalists for the Creative Circle Awards (Gong), Singapore Media Marketing Awards (SMMA), and The Crowbar Awards – celebrating creative and marketing excellence in Singapore.
This year’s competition saw outstanding participation across agency, brand, and student communities:
Creative Circle Awards (Gong) is Singapore’s definitive creative awards show. Themed The Creative Source Code,Film Gongs (Online) emerged as the top-performing category among others this year, celebrating the best of Singapore’s creative craft from agencies of all sizes, in-house teams, and independent creators.
Singapore Media Marketing Awards (SMMA), themed #DamnSolid, shortlisted finalists across key categories including digital creativity, social impact, innovation and storytelling. This year, Best Use of Integrated Media emerged as the top-performing category among 22 new additions.
The Crowbar Awards, Singapore’s premier student creative competition themed Conquer Your Fears, saw a significant increase in regional participation with 164 more entries than 2024. This year, the top performing category among 92 categories, Communications – Integrated, showcased entries that reflect fearless ideas and breakthrough creative potential from institutions across Singapore and the region.
View the Crowbar Awards finalists
“The judging process across these awards showcased the depth of talent across our industry, and the judges saw firsthand how collaboration and diverse expertise continue to elevate Singapore’s creative landscape,” said Jeslyn Tan, Chief Executive Officer, AAMS. “We are excited to celebrate the exceptional work at the upcoming awards ceremonies and create opportunities for cross-industry collaboration that will shape excellence in Singapore and beyond.”
Through these awards, AAMS aims to inspire creative innovation while strengthening collaboration across the region’s marketing and communications ecosystem. Finalists across all three awards will be honoured at awards ceremonies featuring awards celebrations, showcases of cutting-edge work, interactive installations, and immersive discussions led by industry leaders.
Winners for Singapore Media Marketing Awards will be announced on 14 January 2026 at an awards ceremony held at One Farrer Hotel. Winners for Gong and The Crowbar Awards will be announced on 30 January 2026 at awards ceremonies held at The Glass Dome.
Early bird tickets for SMMA are available from today until 20 December 2025, and early bird tickets for Gong are also available from today until 7 January 2026. For ticket purchases and more information, visit https://aamsawards.com/saf2026