anew Bangkok turns Thailand’s remote homes into smart homes with AIS 3BB Fibre3
anew advertising Bangkok has created a new film for AIS 3BB Fibre3 that tells the story of a young man from Laem Laeng Village, who grew up feeling his home was ‘less equipped’ than others – not because it lacked value, but because opportunity always seemed to pass him by.
That changes when home internet finally reaches his floating village, transforming the meaning of a “landless home” forever.
A Smart Home, the campaign argues, is not defined by gadgets or aesthetics. It is any ordinary home empowered by reliable internet – one that unlocks new possibilities for the people who live there.
Through this story, the campaign aims to inspire homes across Thailand – from wooden houses in forests to seaside dwellings and communities at the literal edges of the country – with a simple and human message: every home can become a Smart Home in its own way.
The ambition of the campaign extends beyond promoting home internet. It seeks to encourage Thais who once left their hometowns to look back at home with a renewed and gentler perspective.
When infrastructure improves, when internet becomes strong, stable and truly usable, potential begins to grow everywhere, no matter how far away home may seem.
“Thank You, My Home” becomes more than gratitude. It is a declaration from AIS 3BB Fibre3 that every Thai home is a place of possibility, and that every potential begins at home.
Smart Homes are often imagined as modern, expensive, gadget-filled houses. AIS 3BB Fibre3 redefines the concept entirely.
A Smart Home is an ordinary home empowered by high-quality internet that genuinely improves life – whether that means learning new skills, building an online business, or unlocking new opportunities.
As connectivity expands from urban condominiums to forest villages and even floating homes in the middle of the sea, Smart Homes are no longer a privilege of the city. They become a basic right for everyone in Thailand.
Credits
Client: AIS 3BB Fibre3
Branding Manager: Supaporn Khamsuwan
Branding Specialist : Ravit Koonchararin
Branding Communication: Kittiya Apiwong, Jinnicha Phetsisom, Nirachon Kotchawong, Kittitatch Tuanthai
Agency: anew advertising Bangkok
Chief Executive Officer: Thanannop Poonsapthanasuk
Creative Director: Ratapon Houyhongtong
Associate Creative Director: Kiattisak Sa-nguanpouk
Art Director: Pannawee Saibua, Patinya Navaraj
Copywriter: Parin Apasilpa
Chief Strategic Officer : Drakon Sirakovit
Strategic Planner : Pijak Jujaroon, Rattanawadee Permpuak
Group Business Director: Thitikarn Rattananun
Senior Account Manager: Pornpimon Pookayaporn
Producer: Phakpoom Surapongsanuruk
