MullenLowe TREYNA Philippines rebrands to TREYNA following Omnicom-IPG merger

Following the Omnicom-IPG merger, MullenLowe TREYNA in the Philippines will rebrand to TREYNA as the MullenLowe brand retires.

Named after its founders and current leaders, TREYNA traces its roots to Lintas, headed by Francis B. Trillana (one of the industry’s OG mad men) in 1978. Over 47 years, the agency has consistently ranked among the Philippines’ top shops – through names including SSC&B Lintas, Lintas: Manila, Ammirati Puris Lintas, Lowe Lintas, Lowe & Partners, and MullenLowe Philippines – creating iconic campaigns like Surf’s “Wais,” Selecta Cornetto’s “Hanggang Saan Aabot ang 20 Pesos Mo,” and Lucky Me! Pancit Canton’s “Ticnap Notnac.”

The TREYNA Group, one of the largest and most progressive advertising agency groups in the Philippines, includes MARC (PR), Qairos (platforms and technology), Paradigm (production), and HOOK (brand experience and activation). MARC is a two-time Campaign Asia PR Agency of the Year winner, Paradigm ranks among Campaign Brief’s top 10 Asia-Pacific production companies, and TREYNA recently placed in One Show Asia’s top 10 Asia-Pacific agencies. TREYNA is also currently ranked #1 Most Creative and Most Effective network agency in the country by the 2025 WARC rankings and as the #1 Most Awarded Agency in the Philippines by the Drum 2025 World Creative Rankings.

The agency remains majority-owned by local shareholders. Omnicom, inheriting IPG’s equity in the global merger, will continue to be a strategic shareholder of the agency.

“We will continue investing in growth with the necessary resources and manpower. Recent major new business wins mean we’ll be hiring across multiple departments next year. We look forward to a new era of success with the local shareholders steering the future of the agency and Omnicom Advertising by our side,” says Michael O. Trillana, Chairman and CEO.

The agency sustains strong momentum in the industry, helming award-winning advocacy campaigns: Scoliosis Philippines’ Stripes Fit Check and The Right to Care Card, which launched in partnership with the Quezon City Gender and Development Council.

This is also evidenced by a series of new business wins across various sectors, including securing advertising campaigns for Surf2Sawa by Converge, MEGA Sardines, and Beetzee Play. The agency also saw significant expansion of its portfolio with Unilever’s brands, notably Creamsilk, Dove, and Rexona. In the digital realm, TREYNA launched the Cebuana Lhuillier Jewelry website and managed the digital campaign for UL Skin Sciences’ Myra Glow Radiance White, alongside PR services for Anlene Philippines.