Coway Malaysia names dentsu Malaysia to lead creative for key campaigns

Coway Malaysia, a leading specialist in water, air and home wellness solutions, has appointed dentsu Malaysia to lead the creative development of its key product campaigns following a competitive pitch.

Under the new partnership, dentsu Malaysia will handle selected priority campaigns, focusing on high-impact creative storytelling and seamless execution across multiple touchpoints. The remit includes supporting new product launches and brand activations, with the aim of deepening audience connection and engagement for Coway across Malaysia.

Janice Tan, Group Manager of Marketing, Coway Malaysia, said: “Dentsu Malaysia’s impactful and eye-catching creative work, together with the agency’s ability to deliver fresh and engaging ideas, stood out strongly to us. Dentsu’s ideas didn’t just stand out, they connected. Each concept reflected both creativity and care, showing a deep understanding of what moves our audience. We’re excited to see what we can achieve together in bringing these campaigns to life.”

Haris Ismail (pictured), General Manager, Dentsu Malaysia, said: “We’re proud to partner with Coway, a brand that continues to raise the bar for what healthy living means in Malaysia. Beyond a creative mandate, this partnership is an opportunity to shape conversations around wellness, innovation, and care, values that both our teams share. This appointment reflects the trust in our people, our ideas, and our shared ambition to connect with Malaysians through stories that inspire healthier, more fulfilling living.”

This win adds to dentsu Malaysia’s growing client portfolio, further reinforcing its position as a leading partner to brands seeking integrated, insight-led storytelling in a fast-evolving consumer landscape.