INNORED and AHC reimagine T-SHOT line with dynamic, precision-focused skincare

Unilever’s AHC, a leader in the global skincare market, has rebranded its T-SHOT line in collaboration with INNORED Seoul, unveiling a younger, more dynamic, and precision-focused range for the emerging generation of skincare consumers.

Building on its long-standing No. 1 position in the domestic eye cream market, AHC is now targeting consumers aged 29–39. In a maturing skincare landscape, users are exploring beyond traditional creams, seeking high-tech beauty devices and clinical treatments. AHC identified an opportunity to provide a “skincare-first” solution for those who consider invasive procedures unnecessary for minor skin concerns.

Research showed that for this age group, fine lines around the eyes are a key concern. Many find medical devices or procedures excessive and potentially irritating. To address this, AHC developed the ‘Precision Strike’ concept: a T-shaped Guasha applicator paired with high-potency ingredients to target fine lines with surgical precision. The campaign emphasizes this precision through a signature “gun-shaped” pose, symbolizing the product’s ability to “aim and shoot” at imperfections.

To bring the concept to life, AHC chose Winter from global sensation aespa as the campaign face. In the aespa universe, Winter’s character, the “Armamenter.” is adept with multiple tools, perfectly reflecting T-SHOT’s precision-strike approach. Beyond her idol persona, Winter’s military family background and career aspirations add credibility to the campaign’s “shooting” narrative, while her global reach helps AHC connect with international audiences.

Launched on January 5, the campaign has already seen impressive results:
• The campaign video reached 1.08 million views on its first day.
• The Naver Shopping Live session peaked at 277,000 concurrent viewers.
• AHC ranked #1 in Beauty and #2 across all categories on Naver.

With the T-SHOT rollout, AHC is redefining functional skincare, combining professional-grade solutions with precision targeting, the future of anti-aging.

Credits
Campaign Title: Precision Eye care
Campaign Release: Jan 5th, 2026
Brand: AHC, Unliever
Agency: INNORED