Bestads Best of the Week Reviewed by Chris Beresford-Hill, Worldwide CCO, BBDO
Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
Kicking off 2026 is guest judge Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO.
BEST TV
I suspect many brands rushed their big films out before year-end, and this batch feels less inspired than in past weeks. I don’t think there’s a clear Best or Runner-Up here, but Alon Seifert ‘Better Safe Than Neutered‘ was weird and enjoyable, though difficult to compare to a consumer ad that has a bigger job to do than simply entertain.
BEST PRINT
The strongest work for me was Hiscox ‘Collections‘, from an idea perspective, but I wanted stronger craft. I wished for more attention to detail, particularly as a watch fan. Accuracy is rarely praised in historical pieces, and the silhouette would likely feature a high-top acrylic crystal. I don’t mean to over-index on this, but if the audience knows the subject, those details matter to the effectiveness of the work.
Runner-up: Colectivo Cabos Ocean Fireworks ‘Chemicals‘. Very simple, very clear, and well told.
BEST OUTDOOR
Best idea for me was Lidl Portugal ‘Cash, card or carol?‘. Karaoke meets commerce, and it’s simply a lot of fun.
Runner-up was AS (Spanish daily sports newspaper) ‘Dear Rafa‘. Ideas like this can sometimes feel like a lot of effort without a payoff, but seeing Nadal receive those letters—and knowing how much they’ll mean to him—made it worth it.
BEST INTERACTIVE
Best for me was Calcalist ‘Prompt the Conference Ad‘. I love the interactivity of taking the printed prompt to your device to generating your own ad. I am surprised I did not see more typos and sixth fingers, but maybe those did not make the case edit.
Runner-up: Childhope Philippines Foundation, Inc. ‘Donate to View‘. Paying to unlock the song not only generates donations, but in a world flooded with content, the paywall made me want to experience it—enhancing the value of the art itself.
Chris Beresford-Hill is Worldwide Chief Creative Officer at BBDO, partnering with Global CEO Nancy Reyes. Together they lead a network known for doing the most influential work on the biggest brands in the world.
He has helped his agencies become Cannes Lions Festival of Creativity’s Most Creative Network and Most Creative Agency, Global Effies Most Effective Network and Most Effective Agency, as well as multiple Network of the Year wins at One Show, Clios, ADC, D&AD, LIA, ADWEEK Network of the Year, AdAge A-List honoree, and Fast Co Most Innovative honoree.
Previously he served as North America President and CCO of Ogilvy, bringing Workday to the Super Bowl with “Rockstars,” leading one of the biggest Super Bowl campaigns ever for Verizon, “Can’t B Broken”, featuring Beyonce, and creating the most celebrated Super Bowl campaign of 2024, the social & influencer lead “Michael CeraVe” for CeraVe.
Before that Chris spent 4 years as CCO of TBWA Chiat Day NY helping turn the storied agency around with disruptive work like adidas’ “Billie Jean King Your Shoes”, Columbia Journalism Review “The Fake News Stand”, and MTN Dew “Major Millions”.
He also spent 8 years as ECD at BBDO NY, alongside partner Dan Lucey, creating famous and effective work like the Foot Locker APPROVED campaign, Guinness “Wheelchair Basketball”, and award-winning work for FedEx and HBO.
He started out writing automotive brochures in Boston.
Register for FREE HERE and receive the Campaign Brief Asia Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.