Countdown to The One Show 2026 entry deadline: Next Friday, 23 January, 2026
The countdown is on for the The One Club for Creativity’s entry deadline for The One Show 2026. The entry deadline is next Friday, January 23.
New for The One Show 2026
Among the changes for The One Show 2026 are the following:
- • The former, all-encompassing Design discipline is now split into two separate disciplines: Design & Branding, and Design in Advertising.
- • New Creator Content discipline and new Best Use of TikTok Award, in recognition of the tremendous and growing contributions of this new segment in advertising and marketing. Entries will be judged by The One Show’s Social Media jury, which will consist of a mix of top creators and traditional ad agency creatives.
- Introduction of The One Show Indies, dedicated to celebrating the work of independent agencies, design firms, production houses, and creators.
The One Show has also refined its entry policies for 2026 to make the experience as clear, fair, and accessible as possible. To focus emphasis on the creative work itself, new submission criteria limit the use of case studies as judging material unless critical to the category; however, they may still be included as supporting media.
Integrity remains central, with entrants having to affirm the accuracy of their statements, footage, and entry materials.
To further level the playing field for entry, the Currency Value Adjustment program has also been expanded to more countries, opening the door for greater participation from across the globe.
Entries to The One Show 2025 can be submitted now, with fees increasing after each deadline period. Super-early entry deadline for the greatest savings is October 30, 2025. Early entry deadline is December 12, 2025, with the regular deadline January 23, 2025. The extended deadline is February 6, 2026, and final deadline February 20, 2026.
All winning entries are showcased in the archive, and viewable for free for one year. All One Show winners also receive a complimentary one-year membership to The One Club, as well as full access to the complete One Show archive, made up of more than 250,000 award-winning entries from the past 25 years.
As a nonprofit organization, The One Club puts revenue generated from The One Show entries back into the industry to fund programming under the nonprofit organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
For more information and to enter, please visit The One Show 2026.