Applebox Asia welcomes Ian Jeon to directors roster across Singapore, Thailand and Malaysia
Applebox Asia has added Korean director Ian Jeon to its roster, expanding its creative offerings across Singapore, Thailand and Malaysia.
Jeon first captured industry attention with his standout work “AI Point of View” for the Korea Tourism Organization – a film recognized for its narrative cohesion, sophisticated sound design and striking cinematic quality. The project established him as a director capable of blending strong storytelling with cutting-edge technique and AI Integration.
Continuing to push boundaries, Jeon’s recent AI-powered brand film for Budweiser further evolved his hybrid filmmaking style. The piece showcases his talent for integrating AI-driven imagery with layered post-production and emotionally driven, music-led pacing – a combination that has positioned him at the forefront of emerging visual approaches.
Beyond technology-driven work, Jeon is also active in the luxury and beauty category. He has created a short-form series for Sulwhasoo, as well as additional films for Tirtir, Laneige, and other leading brands, demonstrating versatility and a strong aesthetic sensibility.
His portfolio reflects a fresh, modern directorial approach shaped by a willingness to explore new tools, new textures, and new visual ideas. His work pairs innovation with craft — maintaining sharp attention to story, sound and emotional detail, even while pushing toward new possibilities in visual storytelling.
With Jeon’s addition, Applebox Asia strengthens its commitment to championing directors who are redefining the future of commercial filmmaking across the region, particularly in AI-driven and experimental visual storytelling.