Yell Worldwide expands Southeast Asia footprint with Kratingdaeng Indonesia partnership

Yell Worldwide has announced its strategic partnership with Kratingdaeng Indonesia to lead branding and advertising initiatives in Indonesia, the region’s largest consumer market.

The collaboration brings together Thai creative leadership from Yell’s Bangkok HQ and deep local market expertise from Bailey|Capel Jakarta, strengthening Kratingdaeng’s brand proposition in Indonesia.

The local operation is led by Brian Capel, former CEO of Publicis Groupe Indonesia, ensuring strong cultural relevance and effective execution.

“This partnership combines global creative strength with deep local understanding, allowing us to build a brand approach that is both consistent and locally powerful,” said Brian Capel, Managing Partner, Bailey|Capel Jakarta.

After successfully delivering work for leading brands in China, Yell Worldwide continues to strengthen its presence across Southeast Asia, using Thailand as its regional creative and strategic hub.

Ohm Dissara (pictured right), CEO & Founder, Yell Worldwide, said: “As a Thai creative company, we are proud to support Thai brands on the global stage, delivering meaningful impact through strong regional collaboration.”