Blak Labs Singapore’s Hwee Peng Koh named on inaugural One Show Indies jury
The One Club for Creativity has announced the jury for the inaugural One Show Indies, a new global competition dedicated to celebrating the work of independent agencies, design firms, freelancers, creators and other creative companies around the world. Representing Asia on the jury is Hwee Peng Koh, Creative Partner at Blak Labs in Singapore.
Debuting this year within The One Show 2026, The One Show Indies is open exclusively to agencies with truly independent ownership: a minimum 51% owned by founders or staff, and no more than four physical offices. To encourage participation, the cost of entry is 20% lower compared to other One Show fees.
Greg Hahn, Co-founder and CCO at Mischief, Brooklyn, will serve as Jury President, leading the jury made up exclusively of top creatives from leading global independent agencies, and have a vote on the work.
Other confirmed 2026 One Show Indies jury members include:
Ajaz Ahmed, Co-Founder, Studio One, London
Rolando Cordova, CCO, Co-Founder, L&C, New York
Noel Cottrell, Founder, CCO, Murder Hornet, Atlanta
Jolene Delisle, Founder, The Working Assembly, New York
Ulrika Karlberg, CCO, YARD NYC, New York
Suzanne Powers, Founder, Co-CEO, All&, New York
Brian Murray, CCO, Zulu Alpha Kilo, Toronto
Mohammed Sehly, CEO, BigTime Creative Shop, Riyadh
Ariel Serkin, Partner, ISLA, Buenos Aires
Safaraaz Sindhi, Founder, CCO, Bananas, Johannesburg
Sam Stuchbury, ECD, Motion Sickness, Auckland
Flavio Waiteman, CCO, Tech&Soul, São Paulo
The new competition levels the playing field to recognize the extraordinary role and work of independent agencies, and makes the global spotlight of a prestigious One Show Pencil win even more accessible to a larger field of indie creative companies.
“It’s true that indies are having a moment right now,” says Hahn, who also serves on The One Club National Board of Directors. “But it’s also true that indies have long been the lifeblood of breakthrough and brilliant work in the corpus of advertising. I’m thrilled to be presiding over the inaugural jury of The One Show Indies. And that I got to use the word ‘corpus’ in a sentence.”
To extend its support of this important and growing creative sector, The One Club has partnered with Indie Agency News, a membership-driven media and visibility coaching platform dedicated exclusively to serving independent agencies.
All qualified agencies entering The One Show Indies will receive a 40% off the first year of a new Indie Agency News membership, connecting them to 300+ indie agency members, consultants and industry practitioners around the world, plus video-first editorial coverage, visibility coaching, and two awards programs celebrating indie excellence and the people behind it.
Regular IAN membership costs $695-$1,995, depending on agency size. The special One Show Indies-IAN discounted membership rate is good for one year, then locks in at current rates in perpetuity.
Entry into The One Show indies is designed to be simple, easy and affordable.
Eligible agencies, studios, production companies, and creators can submit no more than 10 entries in total, and each piece of work can be entered into no more than three categories. There are limits on where costly and time-consuming case study films can be used as judging media. Entry fees are 20% lower than regular fees for The One Show 2026.
Regular deadline for entry is January 23, 2026, with the extended deadline on February 6, 2026, and final deadline February 20, 2026.
Finalists and winners will be announced in May during Creative Week 2026 in New York. In addition to awarding Gold, Silver, and Bronze Pencils and Merit awards, the jury will also present a prestigious Crystal Pencil to an overall “Best of Indies” winner.
Plans are in the works to host a special One Show Indies celebration in a more casual setting separate from the formal One Show 2026 awards ceremony during Creative Week.
All One Show winning entries are showcased in the awards archive, and viewable for free for one year. Winners also receive a complimentary one-year membership to The One Club, as well as full access to the complete One Show archive, made up of more than 250,000 award-winning entries from the past 25 years.
As a nonprofit organization, The One Club puts revenue generated from entries into The One Show and its other global and regional awards shows back into the industry to fund a range of professional development and education programming for creatives at all levels around the world.