Bestads Best of the Week Reviewed by Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan
Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Alice Chou, Chief Creative Officer of Dentsu Creative, Taiwan.
Winner: Lahori Zeera ‘2.0‘. This film shows a clear understanding of creative confidence. Built on absurd humour and exaggerated visual behaviour, it breaks category conventions without over-explaining itself.
By amplifying a simple human desire to an extreme, it creates laughter while sharply reinforcing brand personality. Entertainment is not a by-product here – it is the strategy.
The result is a bold, memorable piece that trusts the audience and turns humour into lasting brand recall.
Runner-up: Meat & Livestock Australia ‘The Happiness List‘. This film uses light, culturally grounded humour to explore the idea of happiness in a way that feels familiar and human. Through seemingly absurd yet truthful situations, it turns an abstract concept into everyday observation. The pacing is calm, the storytelling confident, and the brand message is woven in without force.
It’s a mature piece of communication that feels easy to watch and easy to remember.
Winner: Baltic Sea Action Group ‘Finnish Flag Now‘. By recolouring a national flag, this work transforms environmental damage into an immediate emotional signal. What could have remained an abstract issue becomes personal, as pollution is shown to alter a shared national symbol. The simplicity of the visual is its strength – using one powerful gesture to provoke discomfort, reflection, and care.
With minimal design, it delivers maximum emotional impact.
Runner-up: Everyday English Academy ‘Museum Works. Baby Crib‘. This work makes its point instantly. By placing an everyday object in a museum context, it highlights how meaning is lost without language.
The visual creates a moment of confusion that quickly turns into clarity: English is not just a skill, but access to understanding the world.
The idea is simple, smart, and memorable – proof that strong insight needs no decoration.
Winner: Austria Tourism ‘Non Disclosure Austria‘. This campaign wins by doing the opposite of what tourism advertising usually does. By hiding beauty instead of showing it, it turns restraint into desire.
The NDA mechanism is humorous yet meaningful, directly responding to overtourism and social media culture.
What makes it powerful is its consistency: idea, execution, and message are perfectly aligned.
Austria becomes not a destination to consume, but a secret you’re invited to respect.
Runner-up: Australia Post ‘Post Up Post Label‘. This idea is disarmingly simple and strategically sharp. By inserting Australia Post’s shipping label into well-known retail ads, it instantly reframes the conversation: no matter what you buy, Australia Post delivers it. There’s no heavy storytelling – just a highly recognisable visual doing all the work. Confident, efficient, and unmistakable, it reinforces the brand’s role at the most relevant moment.
This week’s guest judge is Alice Chou, Chief Creative Officer of Dentsu Creative, Taiwan.
A lion, a Sherpa, a boss who isn’t bossy, and a prime number. Alice Chou has been described as all of above.
Alice is as persistent as a lion on the prowl when exploring new territories, and she acts like a Sherpa guiding young talent onto international stages without arrogance. Her pursuit of creative excellence is likened to a prime number that cannot be divided.
She was named Campaign Asia’s Creative Leader of the Year (2024), a Leading Woman by Ad Age (2023), one of the ADWEEK Creative 100 (2021), and Taiwan’s Outstanding Creative Person (2017, 2021). She was recognized as one of Campaign Asia-Pacific’s “Women to Watch” (2018).
Alice led the team to bag Taiwan first-ever Cannes Lions Grand Prix. She holds the country’s record for the most creative accolades, including 8 Grand Prix at ADFEST, AD STARS and other major APAC creative awards in Asia-Pacific.
She was also the first person from Taiwan to serve as the Cannes Lions jury three times and has chaired juries at D&AD, Adfest, and Spikes Asia. Chou increased Taiwan’s creative visibility and shared the country’s unique perspective with the world.
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