Spritzer celebrates family and health this Chinese New Year with ‘Unstoppable Love’
Chinese New Year is a season of reunion, reflection, and renewal. This year, Spritzer invites Malaysians to celebrate these connections through a campaign that combines heartfelt storytelling, immersive festive experiences, and a clear purpose: supporting families with healthier hydration at every reunion table.
With growing awareness around sugar intake and overall well-being, Spritzer positions itself as the festive drink of choice. Its natural mineral water, rich in silica, and Spritzer Sparkling, with zero sugar, sweeteners, or calories, allow families to enjoy celebrations without compromising health. Because caring for loved ones also means caring about what we serve them.
Central to the campaign is Spritzer’s Chinese New Year 2026 film, Unstoppable Love. The story follows Dior (大穎) and Joseph Lee (李文键), a.k.a Jobroseph, a modern couple whose family reunion sparks an unexpected time-travel adventure through their past lives. From present-day moments to ancient eras, the film humorously explores how love and family values endure across time. With tender, relatable moments, Unstoppable Love delivers a festive story that warms hearts and sparks conversation. The film is available on Spritzer’s official microsite and YouTube channel.
“At its heart, ‘Unstoppable Love’ reflects a truth many families know, that love is not always easy, and acceptance often takes time,” said Shiao Chan, Head of Marketing at Spritzer. “The film highlights how patient and sincere love helps foster understanding and brings families closer across generations. Chinese New Year is more than just tradition, it is a time of renewal, connection and shared family joy. Our way of contributing to these moments is through a gesture of care by providing refreshing, healthier beverages that complements family togetherness, be it at the reunion table, as a gift, or in shared moments of conversation.”
Spritzer brings these moments to life with its interactive Chinese New Year roadshow happening from 4 to 8 February 2026 at Level 2, Pavilion Bukit Jalil (in front of Tatsuya Books Malaysia). Visitors can enjoy a Meet & Greet with Dior and Joseph Lee (Jobroseph), interactive game booths, exclusive promotions, and product sampling, creating a lively space for families and friends to celebrate together.
Adding a refreshing festive touch to the season, Spritzer also introduces its Chinese New Year limited-edition 250ml Natural Mineral Water bottles, perfect for sharing around the reunion table. These limited- edition bottles are available in three unique label designs and naturally rich in silica for healthy skin, hair, and nails to ensure everyone stays hydrated during the holiday season. For those who love a sparkling twist, Spritzer Sparkling offers no sweeteners and no calories, available in original, lemon, and the newly launched sea salt & citron flavour.
To make the celebrations even more special, Spritzer is introducing a series of festive gift-with- purchase rewards designed to be shared and enjoyed with loved ones:
• Purchase RM18 worth of Spritzer products and receive a limited-edition Spritzer Hand Towel;
• Purchase RM38 worth of Spritzer products and receive a limited-edition Spritzer Chinese New Year bowl with lid (available at selected outlets with promoter sampling);
• Purchase RM18 worth of Spritzer products to participate in the ‘Tear & Win’ activity, featuring prizes such as Touch ’n Go reload codes worth up to RM38 and Spritzer Ang Pao packets (available at selected outlets with promoter sampling).
As Malaysians gather to welcome the Chinese New Year, Spritzer’s message is clear. Love is unstoppable. Whether through a meaningful story, a shared drink or a joyful moment at our roadshow, Spritzer continues to support celebrations that matter. Spritzer remains a trusted presence, delivering natural, healthier hydration that elevates every festive moment.
