Ghadi Detergent celebrates India’s everyday life in new film ‘Anokhe Desh ke Anokhe Mael’
RSPL Group’s flagship brand, Ghadi Detergent, has launched a new film titled ‘Anokhe Desh ke Anokhe Mael’, celebrating India’s rich culture through food, traditions and real-life stains. The film reinforces Ghadi’s core belief as a brand made in India, for India, ‘Bharat Mein Bana, Bharatiyon Ke Liye Bana.’
The film takes viewers on a journey through everyday life in India, with scenes reimagined through the world of clothing. From children at play and crowded daily commutes to festive gatherings and factory floors, people from all walks of life are shown eating, working, travelling and celebrating – leaving behind the varied, real-life stains of daily living.
Through this portrayal of Indianness, Anokhe Desh ke Anokhe Mael underscores Ghadi’s deep understanding of Indian households and reinforces its long-standing belief that ‘Har Mael ko Samjhata hai Ghadi.’
Rahul Gyanchandani, Joint Managing Director, RSPL Group, said: “With Anokhe Desh ke Anokhe Mael, Ghadi reiterates it’s belief in understanding every kind of stain that leaves a mark, not just on clothes, but on the lives of people. It also reflects RSPL Group’s journey with India—one that celebrates the country’s cultural, linguistic, and geographic diversity, and the rich spectrum of colours that represent its people.”
A distinctive visual metaphor at the end of the film uniquely portrays the entire world of clothes seamlessly fitting into a single bucket – symbolising how Ghadi embraces India and brings together countless stories, colours, and stains under one promise of care and reliability.
