Hakuhodo acquires majority stake in independent digital marketing agency BCM Venture Integrated
Hakuhodo Inc., headquartered in Tokyo, has acquired a majority stake in BCM Venture Integrated Co. Ltd. (BCM), an independent integrated digital marketing agency based in Vietnam. The acquisition makes BCM a consolidated subsidiary of Hakuhodo.
Founded in 2018, BCM is an integrated digital marketing agency that offers a full range of digital services, including e-commerce management, data analytics, creative and content production, digital media planning and buying, website and app development, and UI/UX design. It has particular strengths in e-commerce management and website and app development. The agency boasts a team of many highly skilled professionals who have impressive expertise in corporate digital transformation (DX), including account service and development personnel and UX/UI designers. BCM has won high praise for delivering a broad spectrum of digital services to Japanese and local businesses.
Many Japanese and local companies in Vietnam are increasingly focused on digital transformation, including expanding into e-commerce and developing websites and mobile applications. The addition of BCM to the Group strengthens Hakuhodo’s digital capabilities in the market.
The Hakuhodo Vietnam Group is developing a framework to deliver full-funnel marketing services that address the increasingly complex needs and challenges of clients. By integrating branding and digital expertise, the Group will offer end-to-end support to optimise the entire purchase journey, from building awareness and interest through to purchase and repeat transactions.
At the same time, collaboration across the Group will be further strengthened to support continued business expansion in Vietnam, with BCM joining the Group as part of the “New One Vietnam” network.
Dinh Le, President Director/CEO of BCM Venture Integrated, said: “BCM is honored to become a part of the Hakuhodo Group. This partnership is a great step in BCM’s journey to perfect and blend marketing, e-commerce, digital media and creative services into comprehensive effective solutions. With strong support from Hakuhodo, BCM will improve services to existing clients, and as a new member of the Hakuhodo Group, we are excited to enhance e-commerce and technology services to Hakuhodo’s clients in Vietnam and Southeast Asia. We look forward to joining hands with the valuable people of the Hakuhodo Group and becoming a deserving partner to sei-katsu-sha.”
Akihiko Imai, Director & Senior Corporate Officer, Hakuhodo, and President & CEO, Hakuhodo International, said: “BCM’s talented team and advanced expertise in e-commerce and web and app development dramatically boost the Hakuhodo Group’s digital capabilities in Vietnam’s rapidly developing digital market. This partnership further strengthens our commitment to serving our clients’ DX needs and helping them grow their business. Working together within the New One Vietnam network, we will pursue excellence in the Vietnamese advertising market and thus contribute the entire region’s economic development.”
Naoyuki Kawakita, Group President, Hakuhodo Vietnam Group, said: “I’m delighted to welcome BCM to the Hakuhodo Vietnam Group. BCM’s expert knowledge and existing client base will turbocharge our Branding × Digital × DX strategy and, in particular, empower us to deliver new value to both Japanese and non-Japanese clients. By integrating BCM into the Group, we intend to establish a competitive edge in Vietnam and achieve sustained growth.”