ADFEST WORKSHOP: ‘Built for The Big Screen’ with Juice Tokyo’s Michał Dwojak-Hara and Dandelion Studios Singapore’s Fabian Tan
ADFEST has announced a new workshop led by Michał Dwojak-Hara, Creative Director & Managing Director from Juice, Tokyo, and Fabian Tan, Managing Partner & Executive Producer from Dandelion Studios in Singapore. This hands-on workshop is designed for creative directors and producers who want to think beyond the flat frame, understand the craft behind massive-format storytelling, and explore how to implement this kind of work in their own project.
What does it take for a CG team to build visuals for a venue like the Sphere in Las Vegas, where the “screen” spans 160,000 square feet of LED, wraps around 18,000 people, and still feels intimate and human?
As part of the extended creative and production ecosystem behind Sphere’s large-scale shows, including the Backstreet Boys’ Into The Millennium residency visuals and Anyma’s The End of Genesys, Juice’s CG supervisors and artists helped bring ambitious visual concepts to life. In this workshop, they reveal the craft thinking and technical problem-solving behind translating emotion and performance into an immersive environment.
Dwojak-Hara began his career in Germany with agencies like BNEW and Sehsucht for clients such as OPEL and BMW. He moved to Tokyo in 2007, collaborating with Dentsu, Hakuhodo, Ajinomoto, and Sony. Since 2016, he has led Juice Tokyo, delivering CGI productions across the Asian market, including an award-winning Toyota mapping project and the “ETERNAL” exhibition at Haneda Airport. Dwojak-Hara focuses on growing Juice Tokyo’s animation and post-production capabilities and has recently expanded into Japanese feature films. As a VFX executive producer, he supervised the special effects for Hirokazu Koreeda’s film Monster.
Tan’s expertise is built on a 20-year career in post-production across the Asia-Pacific region. At Dandelion Studios, he has played a central role in building and leading creative teams, overseeing complex productions, and shaping the studio’s long-term strategic growth. Under Tan’s leadership, Dandelion Studios has earned regional recognition for its work, including being awarded Production Company of the Year at ADFEST, reflecting the studio’s consistent creative and technical excellence, and Tan’s advocacy for an artist-first studio culture.
The workshop will be held on Thursday 19 March at 14.30-16.00 in Room Pattaya 3, PEACH. Pre-registration is required, strictly first-come-first-served, and limited to 50 delegates only. To sign-up, you must be a confirmed registered delegate of ADFEST 2026. Registration is not confirmed until you receive confirmation from ADFEST. For more information, click here.
For more information, contact Workshop@ADFEST.com
ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya, Thailand. ADFEST is open for delegate registrations. Find out more about the ADFEST delegate registrations here.
As the beacon of Asian branded marketing communications creativity, ADFEST is the dynamic annual celebration of Asian cultures. It offers an unparalleled combination of learning, inspiration, and networking—no other regional event provides such a rich mix of industry forums, breakout sessions, cultural connectivity, and multi-event awards. At its heart, ADFEST is the place to meet and be inspired.
ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of 12 awards included in the Campaign Brief Asia Creative Rankings.