Bestads Best TV / Film of the Week: Skittles ‘Deliver The Rainbow’ via Omnicom

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Skittles’ ‘Deliver the Rainbow’ via Omnicom.

This film was selected by this week’s guest judge Angelo Maia, Executive Creative Director, the community, New York.

This February, Skittles is redefining what a game day ad can be with a never-before-tried approach: delivering its ad straight to someone’s house. Literally. In person. With candy. To celebrate Skittles home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, February 8, 2026, one lucky winner will receive a live Skittles commercial performed at their front door. Skittles’ latest creative imagines a world where a magical horn can summon a mysterious creature, played by Wood, who appears on demand to deliver candy. While most fans won’t have access to a magic horn, Skittles is bringing that fantasy to life on game day by delivering not just candy, but the Big Game commercial itself, directly to one fan’s doorstep. 

“Colin Selikow and his team keep getting it right,” says Maia. “After giving Skittles the most exclusive ad ever made and a Broadway musical, they now skip airing the Super Bowl spot to deliver it live, to be performed at someone’s front door. It’s again a simple inversion that feels very on brand. And Elijah Wood is great casting for this, whoever Elijah Wood is.”

VIEW THE FILM

Read Angelo’s Bestads review here.

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