National Space Agency of Singapore brand and launch campaign to be led by Anak

Following a competitive public tender in 2025, global brand practice Anak has been appointed to develop the brand strategy and launch campaign for the soon-to-be-established National Space Agency of Singapore (NSAS). The agency was officially announced today, Feb 2, at the inaugural Singapore Space Summit 2026.

To be formed on 1 April 2026, NSAS is set to be an autonomous agency under the Ministry of Trade & Industry, building upon the work of the existing Office for Space Technology and Industry (OSTIn) to propel Singapore’s national space ambitions.

“Anak has had the privilege of helping shape many Singapore-grown brands, including Singapore’s very own national brand, and this partnership with NSAS feels like a natural continuation of that journey. We are thrilled to work with NSAS in defining and articulating the story of Singapore’s space efforts and ambitions, and to build understanding, pride and imagination around what Singapore is reaching for in space, and why it matters to all of us,” said Hanyi Lee, Creative Partner, Anak.

As NSAS’s appointed brand & creative partner, Anak’s remit includes brand discovery, strategy and visual identity development and application, and creative direction for the launch campaign of the new NSAS brand.