Tim Hortons Thailand launches “Boxcation” via CJ WORX to make every bite a celebration

Tim Hortons Thailand has partnered with CJ WORX to launch “Boxcation,” a playful campaign reminding people that celebrations don’t have to wait for life’s biggest milestones.

The campaign features a series of origami-inspired boxes for Timbits, the brand’s signature bite-sized donuts that deliver everyday joy in every bite.

A CJ Worx spokesperson said: “The idea was to turn the packaging for a bite-sized donut, known for celebrating joy in every single bite, into a tool of celebration.”

The limited-edition packaging transforms the donut box into shapes inspired by symbols of celebration, including a medal, a champagne bottle, and a trophy. Each design helps turn even the smallest personal wins into moments worth cheering for.

Whether it’s making it to a morning meeting or finishing a tough week, Tim Hortons invites everyone to celebrate the small moments with the joy of Timbits.