Australian Pork teams up with Audra Morrice for CNY creator-led content series

At the traditional Chinese New Year table, prosperity has long been measured by the size of the feast. This year, Australian Pork is challenging that narrative. True prosperity isn’t just about abundance on the plate, it’s about the care, confidence and peace of mind that comes from serving the very best to those who matter most.

Partnering with Audra Morrice, judge of MasterChef Singapore and celebrated author, Australian Pork explores what “Prosperity” looks like in the modern Singaporean home.

For Audra Morrice, the secret to a successful reunion dinner lies in the integrity of the ingredients. “Prosperity at the reunion table is about more than just wealth; it’s about the richness of the connections we make over a meal,” said Morrice. “When cooking for loved ones, your confidence starts with trust. When you know your produce is of the highest quality, and as fresh and clean as Australian Pork, you can totally focus on the love you’re putting into the dish. That confidence is the ultimate luxury in any kitchen.”

This philosophy recognises that the spirit of Chinese New Year is built through the quality of everyday family meals, grounded in ingredients that home cooks can trust implicitly. Whether it’s a centrepiece roast or a simple stir-fry, the campaign highlights that true abundance begins with a foundation of superior quality.

To see how this vision of prosperity translates into real-world kitchens, Audra Morrice conducted a series of “surprise visits” to three of Singapore’s leading food creators: Eric Youn (@esyfilms), Daren Teo (@thepantryboy), and Shuang Yu (@aflouryspace). The series captures authentic, unscripted moments as these creators prepare their favourite festive dishes.

“For creators like Daren, Eric or Shuang Yu, the stakes are high during Chinese New Year,” explains Audra. “They need pork that behaves predictably in the pan and delivers on texture every single time. Because Australian Pork is flown in fresh daily – never frozen – and maintained through a strict cold chain from Australian farms to Singapore, they get that ‘Super Fresh’ taste and quality that makes their traditional recipes truly sing.”

Produced under world-class APIQ standards and raised on spacious, natural farms, Australian Pork’s rigorous biosecurity measures ensure that what reaches the kitchen is clean, safe, and of the highest culinary standard.

This modern campaign is anchored by a familiar symbol of quality: the “Flying Pig.” For over two decades, this icon has served as a silent promise of Australian farm quality arriving fresh for Singaporean families.

Recent research underscores its lasting impact. A Campaign Impact Assessment conducted in June 2025 among 1,000 regular pork purchasers in Singapore found that 84% of consumers identify the mascot as a symbol of trust and premium standards. The study further revealed that Australian Pork is most strongly associated with being clean, safe, and high-quality – attributes that are essential for a staple purchased at least once a week by more than half of Singaporean households.

As the reunion season approaches, the return of the Flying Pig across outdoor placements and digital screens reminds families that the best celebrations are built on quality.

The Chinese New Year content series is now live on @audramorrice and participating creators’ Instagram channels. Through this partnership, Australian Pork continues to earn its place at the heart of the Singaporean meal, ensuring that every reunion is as prosperous in taste as it is in spirit.