GIGIL wrings out billboards to convince Filipinos to get a Skyro Appliance Loan
Skyro is a lending company that provides flexible loans. Its efforts are centered on positioning these loans for heads of households looking to buy home appliances.
In the Philippines, billboards are made of tarpaulin. Skyro used this as a medium to show what Filipinos no longer need to do because they can now buy a washing machine, with Skyro’s flexible loans.
The billboard helped in producing these:
• 813K organic engagements.
• 12.5% boost in brand recognition
• 450% surge in top-of-mind recall
• 133.72% climb in in-store applications (including appliance loans)
• 245.84% spike in online applications (including appliance loans)
• 58.99% increase in total POS transactions (including appliance loans) vs. the same period last year.
Credits
Creative Agency: GIGIL
Creative Partner: Badong Abesamis
Creative Partner: Herbert Hernandez
Managing Partner: Jake Yrastorza
Associate Creative Director: Saeid Mohamed Saleh
Art Director: Rain Landingin
Copywriter: Frenzon Cacas
Head of Art: Ronchris Cosme
Copywriter: Sam Mateo
Group Account Director: Bev Lubid
Account Director: Chloe Adarayan
Account Manager: Leila Joshua Valle
Account Supervisor: Eloisa Rosimo
Account Manager: Cameron Tan
Strategic Planner: Martin Sarmiento
Art Intern: Francez Go
Copy Intern: Chel Wage
Freelance Art: Roberto Perez
Media Director: Margie Flores-Husmalaga
Media Manager: Patricia Jayne Sy
Media Associate: Mau Tan
Client: Skyro
Head of Marketing: Iya Lelyanova
Brand Marketing Manager: Franz Lising
Head of Communications: Cristina Loquinario
Communications Specialist: Kristine Delen
Senior Graphic Designer: Kyle Quisquisan
Production
Producers: Sasa Abella, Denise Blanco Elizon
Photographer: Mike Perfecto
Prod House: Dayang Media Production
Prod Design: Dayang Media Production
Prod House Account: Karen Sevilla
AdPortal
President: John Ray Uy
VP for Sales: Cecille Galgana
Operations Manager: Darwin Alejandro
BD Supervisor: Grace Gosiaco
Account Manager: Sidharth Bollezer
Installer Representatives: Mamer De Guzman
Installer Representatives: Dennis Cabalu
Installer Representatives: Jason Basa