Jasprit Bumrah shows his fun side in Sunfeast YiPPee! Magic Masala film via Ogilvy India

Known for his calm demeanor, Indian cricket star Jasprit Bumrah shows a side fans rarely see in this new spot by Ogilvy India. Playful, witty, and authentically himself, he stars in Sunfeast YiPPee!’s latest campaign highlighting the brand’s iconic Magic Masala variant.

The Magic Masala campaign sees Bumrah letting his guard down as he digs into a bowl of YiPPee! noodles, fully immersed in the moment. As Bumrah dives into the bold, familiar flavours of Magic Masala, Bumrah in his never seen before avatar brings alive the idea that the best food moments are the ones where you ‘Eat Like No One Is Watching’.

Bumrah said: “What I loved about this film is how real it feels. I got to be myself off-field, there’s no act just enjoying my favourite YiPPee! noodles the way I want to.”

Suresh Chand, Vice President & Head of Marketing – Snacks, Noodles & Pasta, Foods Business, ITC Ltd, said: “YiPPee! has always believed that food should be fun and full of flavour. In this campaign, there were no rules, Bumrah was spontaneous and truly revealed the fun-loving foodie he is which none of us have seen. He brought to life the joy of eating where taste takes over and nothing else matters.”

Rooted in everyday relatability, the film celebrates a truth YiPPee! has always stood for i.e when the taste is right, inhibitions fade away. Slurping, savouring and enjoying food freely takes centre stage, reinforcing YiPPee!’s belief that food is meant to be experienced, not styled.

A spokesperson from the Ogilvy added: “The idea was simple, capture Bumrah being completely unfiltered while enjoying YiPPee! Magic Masala. No rules, no styling—just the honest joy of eating food you love.”