Ogilvy Singapore named 2025 Asia Creative Agency of the Year after ranking No.1 overall in the Campaign Brief Asia Creative Rankings: Dentsu Inc rank #2, TBWA Hakuhodo #3, Ogilvy India #4

A total of 219 agencies have been ranked in the Campaign Brief Asia 2025 Creative Rankings, compiled based on performance at the world’s most important global and regional award shows. The annual rankings measure creative excellence across Asia, with agencies awarded points for wins at the industry’s most prestigious shows. This year’s results see significant movement at the top end of the table, with several standout performers making impressive climbs.

Leading the charge is Ogilvy Singapore, which rockets to No.1 in Asia with 5120 points – It is a remarkable rise from No.17 last year and No.43 in Asia the year before. The agency’s dominant awards performance across multiple global and regional shows cements its position as Asia’s most-awarded creative agency for 2025.

Japan continues to demonstrate its creative strength, with last year’s No.1 ranked Dentsu Inc Tokyo ranked No.2 on 4325 points and TBWA\Hakuhodo Tokyo at No.3 with 3920 points. TBWA\Hakuhodo Tokyo was ranked No.3 last year.

Ogilvy India moves up from No.7 last year to claim No.4 with 2890 points, reinforcing the network’s regional dominance, with three Ogilvy offices appearing in the Top 10.

Thailand’s Wolf BKK is another standout performer. Ranking No.5 overall in Asia with 2880 points, Wolf also stands as No.1 in Thailand. The agency continues its upward trajectory, having ranked No.6 in Asia last year after climbing from No.25 the year before.

South Korea’s Innocean Worldwide Seoul makes one of the year’s most notable leaps, jumping to No.6 with 2605 points, up from No.21 last year. Its outstanding year at major award shows with campaigns like Hyundai ’Night Fishing’ firmly establishes the agency among Asia’s creative elite.

The Philippines continues to punch above its weight creatively, with GIGIL Philippines climbing from No.14 to No.7 overall this year, finishing on 2545 points after another strong awards season.

Rounding out the Top 10 are Ogilvy Thailand at No.8 (2325 points), Cheil Hong Kong at No.9 (2270 points) and McCann Worldgroup India at No.10 (2255 points). McCann India’s Top 10 finish marks a major turnaround, climbing from No.25 last year and No.35 the year before.

Among the year’s most dramatic movers is Dentsu Digital Tokyo, which surges from No.73 to No.12. Their ‘SATO 2531’ campaign was one of Asia’s most awarded campaigns of 2025.

India also sees a significant rise from Havas Creative India, whose strong year at the award shows propels the agency to No.26, up sharply from No.117 last year – one of the biggest improvements in this year’s Campaign Brief Asia Creative Rankings.

Ogilvy Shanghai also showed a big improvement rising from #100 two years ago to rank #19 this year. MullenLowe TREYNA Philippines, now rebranded as TREYNA Philippines, also posts a significant improvement, rising to No.24 from No.43 last year and No.117 the year before. Fellow Filipino agency VML rises from #62 to #28. TBWA\Group China improves from #71 to #39.

View Creative Ranking methodology here.

ASIA’S TOP 30 CREATIVE LEADERS 2025

#1 Ogilvy Singapore – Nicolas Courant
#2 Dentsu Inc Tokyo – Yasuharu Sasaki
#3 TBWA\Hakuhodo Tokyo – Takahiro Hosoda
#4 Ogilvy India – Kainaz Karmakar, Sukesh Nayak, Harshad Rajadhyaksha
#5 Wolf BKK Thailand – Torsak Chuenprapar
#6 Innocean Worldwide Seoul – Jung-A Kim
#7 GIGIL Philippines – Badong Abesamis, Herbert Hernandez
#8 Ogilvy Thailand – Gumpon Laksanajinda
#9 Cheil Hong Kong – Paul Chan
#10 McCann Worldgroup India – Prasoon Joshi
#11 Leo India – Rajdeepak Das
#12 Dentsu Digital Tokyo – Kazuki Tsuburaku
#13 DDB Mudra Group India – Rahul Mathew
#14 Cheil Seoul – Yehoon Lee
#15 VML Thailand – Park Wannasiri
#16 BBDO Bangkok – Thasorn Boonyanate
#17 The Nine Shanghai – Jody Xiong
#18 VML Singapore – Mateusz Mroszczak, Marco Versolato
#19 Ogilvy Shanghai – Wei Fei
#20 MullenLowe Singapore – Daniel Kee, Shengjin Ang
#21 Leo Thailand – Prasert Vijitpawan
#22 Leo Taiwan – Kevin Yang
#23 Ogilvy Taiwan – Giant Kung
#24 MullenLowe TREYNA Manila – Abi Aquino
#25 Leo Kuala Lumpur – Emir Shafri
#26 Havas Creative India – Anupama Ramaswamy
#27 TBWA\SMP Manila – Melvin Mangada
#28 VML Manila – Joe Dye
#29 VML India – Mukund Olety, Kalpesh Patankar
#30 Innocean Worldwide Indonesia – Chow Kok Keong