LenDenClub campaign targets younger investors with relatable money moments
LenDenClub, a leading Indian peer-to-peer (P2P) lending platform and part of Vartis Platforms, has launched a new campaign titled ‘Bring Swag to Your Portfolio.’ The campaign features four short digital films that blend humour, relatability and financial clarity, highlighting how disciplined lending and regular earnings can add stability and swagger to an investor’s portfolio.
The films introduce Mr. Swag, portrayed by actor and television personality Suchit Vikram Singh, a composed lender who remains unruffled amid market chaos. Styled as a British Nat Geo-inspired spoof documentary, the films follow him through everyday financial situations with calm confidence, powered by steady earnings through LenDenClub. Known for MTV Roadies and mythological television dramas, Singh brings charm and comic timing that makes disciplined investing more relatable for younger audiences.
Each film tackles a familiar financial concern, from market volatility and long lock-in periods to shrinkflation and myths around passive income. Whether facing panicked colleagues in an elevator, questionable influencer advice, or shrinking lifestyle upgrades, Mr. Swag remains unfazed, earning steadily while others stress. The core message is simple: when your portfolio is balanced, your life follows.
Bhavin Patel, Co-Founder & CEO, LenDenClub, said: “With ‘Bring Swag to Your Portfolio’, we wanted to move away from fear-based financial messaging and instead spotlight the confidence that comes from regular earnings through P2P Lending. The character of Mr. Swag represents a new-age investor who doesn’t chase noise, but focuses on consistency, flexibility, and smart decision-making. Through humour and relatable moments, the campaign stresses how lending with us can bring wealth growth.”
The four films have been released digitally across YouTube, Instagram, LinkedIn and Twitter, further strengthening LenDenClub’s ongoing communication around financial inclusion, everyday lending, and the power of regular earnings through short-tenure lending.